As the primary voice behind The Sound of Vinyl U.S.’s social content for the last 1.5 years, I knew our audience was a perfect match for the holiday. Our followers consistently favor memes featuring nostalgic cartoons and classic comedies (i.e. The Office) paired with clever and sarcastic captions.
I created the post above that went live on April Fools’ Day 2021. It features an inside joke between the brand and the audience that CDs are inferior to vinyl, with a smirking Dwight Shrute face that delivers the “April Fools” news.
My team saw the potential of my post’s concept beyond just social platforms and incorporated it into website and email. Once we landed on those avenues, I suggested a small discount code for those customers for “playing along.”
On the website, we launched a Privy pop-up…
… and duplicated it over email!
Creating social content for The Sound of Vinyl U.S. is always fun. This time was especially cool for me since I helped ideate a channel-wide engagement campaign. I’m grateful for the breadth of my experiences with the brand and I look forward to its continued success.
