Digital Marketing

Since September 2019, I have been working as a Digital Marketing Assistant for Universal Music Group. The past 1.5 years have been an absolutely invaluable experience, especially in the area of digital marketing.

My Main Responsibilities

  • Create social media content calendars
  • Schedule social media content
  • Extract and analyze social performance metrics
  • Recommend actionable strategies in extensive reports
  • Ideate campaigns for larger client initiative
  • Manage and interact with social audiences

Clients (Past & Present)

  • Pearl Jam
  • The Sound of Vinyl U.S.
  • Amanda Palmer
  • Lady Gaga
  • B.B. King
  • Chuck Berry

Relevant Platforms

  • Facebook & Instagram Creator Studio
  • Tweetdeck & Twitter Media Studio
  • SproutSocial
  • Google Analytics
  • Linkfire
  • Linktree

Achieved Skills

  • Data Analysis
  • Insightful Reporting
  • Content Creation & Execution
  • Campaign Ideation
  • Music Curation
  • Client Communication
  • Customer Service
  • Strategic Planning
  • Cross-Functional Collaboration
  • Creative Problem Solving

Social Post Highlights

Below are successful social posts I created or helped ideate. View my Social Post Gallery for more.